In 2017, it was estimated that audiovisual content represented 71% of all Internet traffic.
In recent years, we have experienced a change in the paradigm of audiovisual consumption, whether through content channels such as YouTube or Vimeo, the truth is that they have become the most attractive way to interact with customers.
The videos manage to reach a greater degree of retention in the public, if a user looks for what you offer and your audiovisual content has liked, it is almost certain that he will end up looking for more information on the web.